VIDEOS
Check out our video resources to learn more about the buying and selling process
If It Were Your Money, Which House Would You Buy?
I'm currently working with a buyer that unless they check every single box, and there's six boxes they have to check, they have absolutely no interest in making an offer. It's got to be under $800,000. It has to have a big lot. It has to be turnkey condition. It has to have a big kitchen with an isl
I'd Never Pay $650K for This $650K House
If you're waiting to buy a house in the next six months, you're probably watching the wrong numbers. Because if you're just watching the interest rate and waiting for the to come down, you're watching the wrong thing. If you're just waiting for the rates to come down because you're just looking at y
All Real Estate Agents Are Liars
All real estate agents are liars. This is what I heard yesterday. And honestly, after he got done telling his story, I agree with him. After being in the business for 25 years, I can honestly say I completely understand why he feels that way. First of all, realtors are in sales. And a lot of people
Come Tour This Friendly Hills Home in Whittier
What does more than $1.5 million buy you in one of Whittier’s most desirable neighborhoods? Welcome to 8930 Lindante Drive, a beautifully maintained, turnkey home in Friendly Hills. From the moment you arrive, you’ll notice the elevated setting, the privacy, and the views that make this property fee
Single story homes are becoming more valuable in today's market
With the average first-time buyer now being 47 years old and multi-generational housing taking off where parents or kids live with the family, single-story homes are becoming more and more valuable, and they will be becoming a lot more valuable. Developers right now are building a lot of high-densit
Market update 8/10/26: It is a buyers market
We just had a major inflation report drop today and there finally may be some encouraging news for the housing market. The latest CPI report which measures inflation shows that inflation cool slightly and now all eyes turned to tomorrow's PPI report. The consumer price index increased just 0.1 in Ju
I have officially made it as a top influencer in my industry 
I made it guys. I am officially a top influencer. After posting thousands of videos on Facebook, Instagram, Tik Tok, and YouTube, I have officially been recognized as a top influencer and shaker in social media. How do I know this? Because Meta has officially sent me 29 cents. I want to thank all th
Everybody carries a heavy cross even if they do not show it
Don't let social media fool you. Everybody has a heavy cross they're carrying. A lot of people just aren't showing it. As I get older, I start to realize that everybody has a cross that they're bearing. A heavy cross. It could be family. It could be somebody being sick in the family. It could be a m
I showed 22 properties in the last 2 1/2 days and there's a very common theme. I keep seeing.
Home sellers, you're going to want to pay attention to this. I've shown 20 houses in the last two days. Temecula, Meny, Paris, Marina Valley, and Lake Alnor. There's a common theme I found in all of the properties. If the house is turnkey and priced at market, it got a lot of attention and a lot of
Did you know one of the Inland Empire's best free monthly events has been bringing Downtown Riverside to life for more than two decades?
Did you know one of the Inland Empire's best free monthly events has been bringing Downtown Riverside to life for more than two decades? Last night I spent the evening at the Riverside ArtsWalk, one of my favorite community events in Downtown Riverside. It takes place every first Thursday of the mon
One of the largest master-planned developments ever approved in Riverside County
You're looking at what could become the biggest development project ever approved in Riverside County. Fifteen thousand new homes. Retail. Schools. Parks. A hotel. A 40-acre lake. The Moreno Valley City Council has officially approved the Aquabella Project, and whether you live in Moreno Valley, Riv
Armory to Brewery
If you're at Fairmount Park today, you may notice this large historic building behind me. This is the former Riverside National Guard Armory, built in 1959. For decades, it served as a military training facility before eventually sitting vacant, becoming one of Riverside's most underutilized histori
What is the story behind this small stone bridge?
Did you know one of Riverside's most iconic bridges was designed by the same architect who designed the Mission Inn? There's a very small unique bridge that always caught my attention and I was always curious what the history was behind it. So I decided, let's go figure it out. This bridge, the Buen
Don't Ask for a Price Reduction... Ask for THIS Instead!
Most home buyers negotiate the price. The smartest buyers negotiate their monthly payment. In this video, I show a real example of how a 1% seller-paid interest rate buydown on a $700,000 home could save about $367 per month, while a $20,000 price reduction may only save around $130 per month. If yo
Hidden Coffee Shop in the Middle of Nowhere? | Flowerbud Coffee, Jurupa Valley
For today's stop, I found one of the Inland Empire's most unexpected coffee shops. At first glance, you'd probably drive right past it. Flowerbud Coffee is tucked away in the middle of an industrial area in Jurupa Valley, surrounded by warehouses and businesses—including what looks like a carpet com
Money comes and goes but not your health
I had my first colonoscopy last week. And surprisingly, it wasn't the procedure that stuck with me. It was what it made me realize. As I get older, I'm starting to realize that money comes and goes, but your health doesn't. The last 25 years of running my own business, everything became about the ne
I got fired today and this is what I learned
I Failed to Sell This House. Here's Why I lost the listing today that I had been trying to sell for over a year. I had 40 open houses, spent $5,000, four price adjustments, had it in escrow, and two other offers, and today the seller let me go. So, let me give you a little background. The property w
I asked AI, 'What's the best neighborhood in Riverside?' The answer was actually pretty good... but it completely missed the most important part.
"I asked AI, 'What's the best neighborhood in Riverside?' The answer was actually pretty good... but it completely missed the most important part." There Is No "Best" Neighborhood : "Everyone wants to know the best neighborhood in Riverside, Corona, or the Inland Empire. But that's like asking, 'W
The most beautiful street in all the Inland Empire is Victoria st. and nsame after a queen
Riverside's Most Famous Street Was Named After a Queen 👑 Victoria Avenue just isn't another street in Riverside. I think in my opinion, it's the most beautiful street in the entire Inland Empire. Stretching nearly 8 miles from Loier all the way to the Victoria Country Club. This isn't just a road.
AI has changed how I do m job and it benefits home sellers and buyers...
Everyone Has the Data Now. So Why Hire a Realtor? AI has officially changed what I do for a living as a realtor. Most people don't realize it and a lot of realtors are refusing to believe it, but the reality is that's actually what is happening and it's happening right before our eyes. Let me give y

Francisco "Paco" Licea
Phone:+1(951) 213-9131



